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Motion vocabulary · Logo reveals

Mark assembles from parts

The mark's parts fly in from around it and lock together on a soft spring; the wordmark slides out from behind.

Live loop · 6 s · 1920×1080 at 24 fps

Parameters

ParameterTypeWhat it does
wordmarkstringthe product name
mark{parts: [{d, fill?}], box?} | falsethe mark as SVG path parts in a 100-unit box; omitted = the default reel mark in the brand colour
markSizepx
Default: 168		mark height; the wordmark is 0.72 of it
line / ctastringendCard: the one line and the button label (a product action, never a price or a trial)
x / ypxlockup centre
ease{"<move>": ease}retune any named move (see the entry's moves): a preset name ("out-expo"), a cubic-bezier [x1, y1, x2, y2], {spring: [hz, damping]} or {trapezoid: [accel, decel]}. A wrong move name or curve throws, it never falls back. A move measured from a reference clip (the replica workbench's measure/*.json, frame-keyed) becomes a curve without conversion: MV.fitEase(doc, "x", {from: 133, to: 142}) or `motion-fit <file> --measure x --from 133 --to 142 --ease`
brandhex
Default: #6B5BFF		the site's brand colour; the component derives its accent (>= 3:1 on the stage), surfaces and ink from it
stage"dark" | "light"
Default: "dark"		the stage the component sits on
displayfont stem
Default: "Inter-Bold"		headline stem; name it in the call so the runtime loads it
bodyfont stem
Default: "Inter-Regular"		UI / body stem; name it in the call so the runtime loads it
start_msms
Default: 300		when the component starts, ms into the shot
backgroundboolean
Default: false		draw the stage background (off: transparent over the shot's own stage)
place{x, y, w, h, z?}the component's place in the shot's layout: it fits its 1920x1080 composition into this stage rect (centred, aspect kept); z orders components front to back. Default: the whole stage

Moves and their curves

Every move is eased on its own. Retune one with ease: { "<move>": <curve> }, a curve name or cubic-bezier handles.

MoveCurveWhat it does
part.settle{"spring":[1.61,0.84]}each part flying in from around the mark and settling on a soft spring
word.slideout-quartthe wordmark sliding out from behind the mark

This demo

variant"assemble"
wordmark"LaunchReel"
brand#6B5BFF
stagedark
<script src="/vendor/motion-vocab.js"></script>
MV.bind("s3", MV.logo(el, {"variant":"assemble","wordmark":"LaunchReel","brand":"#6B5BFF","stage":"dark","display":"Inter-Bold","body":"Inter-Regular"}));

When to use it in a launch film

A product that combines things (integrations, a platform, a team tool).

Why it works

Assembly is the product's promise acted out by its own mark.

Do not combine with

  • a one-piece mark (it needs at least 3 parts)

Job in the film

  • Hook
  • End card

Natural length

2.4–3.4 s

Make a film with these moves in LaunchReel

More logo reveals

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